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Lifestyle
The Secret: The feel-good experience of a salon or spa can be bottled.
Salons and spas that build their brand through great service AND proprietary products are consistently more profitable, in part, because they are more memorable!
The experience begins with the PEOPLE customers encounter-the friendly, well-groomed receptionist, helpful assistants, skillful stylists, massage therapists and aestheticians who use, demonstrate and recommend the products-and is reinforced by the results: I look good / I feel good. This feeling is further validated by feedback from friends and significant others: "Love your hair," or "Whatever you are doing to yourself is working!" and is prolonged and repeated between visits by use of the proprietary products.
These people and products are much more than souvenirs of the shop. They serve to recapture the special sights, sounds, scents and the feel of the customer's chosen beauty hideaway in her mind's eye. By doing so, they become powerful triggers in the transformation of transactional customers into ones with whom you have a lasting relationship. That emotional bond, in turn, fosters repeat visits, higher tickets and more frequent purchases.
To set up a consultation with a Tryst representative, please call 847.791.6769 or email us.
